Case study

Application hosting startup

Application hosting startup

Delivering a comprehensive design solution to prepare for validation, fundraising, and building an MVP
Delivering a comprehensive design solution to prepare for validation, fundraising, and building an MVP
Arclight platform design for desktop screen in dark mode
Arclight platform design for desktop screen in dark mode
Arclight platform design for desktop screen in dark mode
2 weeks
2 weeks
Project length
Project length
Archlight
Archlight
Client
Client
Hosting
Industry
Hosting
Industry

Goal

Goal

Develop a unique and scalable brand that builds trust and proficiency
Prototype the most important customer flow for idea validation
Create the necessary resources for fundraising
Define the core principles of the product as preparation for building the MVP
Close up of the Arclight overview page in dark mode
Close up of the Arclight overview page in dark mode
Close up of the Arclight overview page in dark mode
Mobile view of the Archlight platform in light mode
Mobile view of the Archlight platform in light mode
#1

Core user flow for validation

Core user flow for validation

Core user flow
for validation

Built with our signature design system, we have delivered the most important screen designs for testing the user flow.

All designs are responsive
All designs are built with interactive Figma components
The flow is connected as a Figma prototype
#2

Framer landing page to
build audience & network

Framer landing page to build audience & network

A simple landing page is a crucial part of the pre-launch strategy to validate the product, build community and maximize traction for the MVP launch.

Landing page design for the Archlight app hosting platform
Landing page design for the Archlight app hosting platform
Landing page design for the Archlight app hosting platform
Blog page design for the Archlight app hosting platform
Blog page design for the Archlight app hosting platform
Blog page design for the Archlight app hosting platform
#3

Investor pitch deck

Investor
pitch deck

We've updated Archlight's pitch deck as part of the design process to showcase their expertise and confidence during investor pitches.

Pitch deck design creatoed for Archlight
Pitch deck design creatoed for Archlight
Brand guidelines created for Archlight
Brand guidelines created for Archlight
Brand guidelines created for Archlight
#4

Brand guidelines

Brand guidelines

The brand guidelines are responsible for a smooth onboarding process, especially when working with 3rd parties.

Outsourcing is a common practice for startups, and Archlight is no exception—Being able to communicate their brand identity clearly is crucial step for a successful collaboration.

#5

Development resources

Development resources

Development
resources

Designing feasible interfaces and documenting every style, component and detail is not an afterthough, but a natural part of our process.

We deliver style- and component documentation as well as a CSS variable system fully in sync with Figma to supercharge the design-to-dev workflow.

Component Documentation in Figma for the Archlight design system
Component Documentation in Figma for the Archlight design system
Component Documentation in Figma for the Archlight design system
Persona for the Arclight product
Persona for the Arclight product
Persona for the Arclight product
Persona for the Arclight product
Persona for the Arclight product
Persona for the Arclight product
#6

Customer personas

Customer personas

Customer personas

Knowing your target audience is essential for an early stage startup as it determines the initial social channels for marketing and the communication style and frequency.

Cut off thousands of hours of unnecessary design work with a high quality design system tailored for density rich, technical products.

Cut off thousands of hours of unnecessary design work with a high quality design system tailored for density rich, technical products.

#7

Marketing materials

Marketing materials

In the project, we provided five marketing images and included our marketing asset generator. This tool, part of our design system, enables you to easily create additional marketing materials with minimal technical skills required.

Social media preview of the marketing assets designed for ARchlight
Social media preview of the marketing assets designed for ARchlight
Project overview of all delivered assets for Archlight
Project overview of all delivered assets for Archlight
Project overview of all delivered assets for Archlight
#8

Single source
of truth

The entire project for Archlight was delivered as a single, efficiently organized Figma file. This file serves as a guiding reference for Archlight's future projects, ensuring cohesive alignment among founders, developers, and third parties involved with the company.

#8

Single source
of truth

The entire project for Archlight was delivered as a single, efficiently organized Figma file. This file serves as a guiding reference for Archlight's future projects, ensuring cohesive alignment among founders, developers, and third parties involved with the company.

#8

Single source of truth

The entire project for Archlight was delivered as a single, efficiently organized Figma file. This file serves as a guiding reference for Archlight's future projects, ensuring cohesive alignment among founders, developers, and third parties involved with the company.

Turn your product idea into a product plan

Incubator

$
2500

Kickstart with a product plan and responsive designs for your SaaS product.

Estimated delivery: 2 weeks

Simple logo design
Simple Framer landing page
Core responsive screen designs
Design system with documentation
Popular
Validate your product plan and acquire funding

Accelerator

$
5000

Validate with a product prototype, build community with a waitlist landing page and raise funds with a pitch deck.

Estimated delivery: 2 weeks

Simple logo design
Simple Framer landing page
Core responsive screen designs
Design system with documentation
Figma prototype with a core user flow
Pitch deck for investors
Brand guidelines
Marketing assets
Resources for development
Build an MVP and scale it without limits

Growth

$
5000
/ month

Continuous design support for your product, with custom requests managed in Trello. Tell us what you need and we'll deliver.

Estimated delivery: 2 times a week

Simple logo design
Advanced Framer landing page
All responsive screen designs
Design system with documentation
End-to-end Figma prototype
Pitch deck for investors
Brand guidelines
Marketing assets
Resources for development
Manage requests on Trello
Extra

Custom project

We provide design system development and assistance for a smooth and efficient rebranding for startups and organizations as well. Get in touch with us for a custom deal!
Turn your product idea into a product plan

Incubator

$
2500

Kickstart with a product plan and responsive designs for your SaaS product.

Estimated delivery: 2 weeks

Simple logo design
Simple Framer landing page
Core responsive screen designs
Design system with documentation
Popular
Validate your product plan and acquire funding

Accelerator

$
5000

Validate with a product prototype, build community with a waitlist landing page and raise funds with a pitch deck.

Estimated delivery: 2 weeks

Simple logo design
Simple Framer landing page
Core responsive screen designs
Design system with documentation
Figma prototype with a core user flow
Pitch deck for investors
Brand guidelines
Marketing assets
Resources for development
Build an MVP and scale it without limits

Growth

$
5000
/ month

Continuous design support for your product, with custom requests managed in Trello. Tell us what you need and we'll deliver.

Estimated delivery: 2 times a week

Simple logo design
Advanced Framer landing page
All responsive screen designs
Design system with documentation
End-to-end Figma prototype
Pitch deck for investors
Brand guidelines
Marketing assets
Resources for development
Manage requests on Trello
Extra

Custom project

We provide design system development and assistance for a smooth and efficient rebranding for startups and organizations as well. Get in touch with us for a custom deal!